From the Editor's Desk: Merch in Amazon Music is an add-on that makes sense - mccoysoces1965

Amazon Music App Merch Hero Source: Jeramy Johnson / Android Midmost

At this point, many, if not most of us, have a music cyclosis service that we're pretty cozy with. Whether we're victimization free, ad-supported versions Beaver State paying for a each month or annual subscription, once we've settled in and started building playlists and letting the algorithms read from our behaviors to suggest new content, it's bad dang hard to motivate US to pick awake and move to some other platform. Of trend, that's by design, sol what is a flowing service to coiffure to advance new signups and switchers? IT has to add new, innovative, surgery at least interesting features.

Spotify was one of the first music streaming services to incorporate podcasts into its app, a feature that was one of these days adoptive past other services like Amazon Music. I've been an Amazon Music reader for several years now, in percentage because I've benefited from its AI getting to know what I like and partially because American Samoa a Prime phallus, I get a overnice little price reduction that saves me all but $30/year over Spotify.

At first, I was desperate of Amazon Euphony adding radical features to its app like podcasts, live Jerk streams, and music videos, but sooner or later I came to like and even appreciate the lineament stuffing — to a point. But when I heard that Amazon Music was going to start selling artist merchandise (merch) in the app, I was positive that I would hatred the idea. But you know what? Not only do I not hate this new offering, I think out Amazon pulled it off tactfully and tastefully.

Amazon Music Merch on the web

Amazon Music Merch Shop Web Source: Amazon

Amazon River's site is whol some e-commerce, so it's not a horrendous outrag to find artist merch for sale there. What is new, however, is that you can find it all on a dedicated page called the Amazon Music Artist Merch Shop. This shop features an salmagundi of products, from t-shirts to hoodies, from collector's edition C.D.s and vinyl records to phone accessories corresponding PopSockets and cases. Heck, you can even get Pink Floyd featherbed onesies if you are sol inclined!

The merch is sorted by genre, product type, and artist, but it's basically just Amazon.com search results erstwhile you click through. There is nothing really new here — just a repackaging of existing products (though there are some "Amazon Exclusives").

Amazon Euphony Merch in the app

The addition of artist merch in the Amazon Music app is still relatively newfound, which made it all the more (sunnily) stunning that IT wasn't plastered everyplace the home screen, much like podcasts, videos, and Tweet streams have been. In actuality, Amazon did a really smart thing and buried the merch golf links on creative person sub-pages in the app. In other words, to find an old Queen concert t-shirt surgery Blackpink tote, you just search for that artist in the app, and then you can ringlet down to find links for their associated products.

According to its official press publish:

Artist merchandise will now seem in the Amazon Music app on participating artists' pages, side-by-side with their songs, albums, live streams, and music videos. By seamlessly tying creative person merch and euphony together in the app, fans in the U.S. privy now well snitch a genre-spanning selection of merchandise, a bulk of which is uncommitted with Prize transportation for Choice members...

I'm enjoyably surprised to suppose that Virago in reality seemed to pull it off. Information technology did seamlessly mix these shopping experiences into its Euphony app. Even I had to Doctor of Osteopathy some unfathomed-dive to find it (partially because I only skimmed the press release at first and didn't pay aid to where the merch was located). Inflexible fans wish either hear about it in the exhort or describe it on their own, just careless listeners or users of the app nearly likely won't even notice the addition, much less make up bothered away it.

I think information technology would follow very cool if, in addition to working with popular artists on Amazon merch exclusives and collaborations (something it is doing now), Amazon could reserve up-and-coming and independent artists the option to sell their merch through the app and get a cut of the proceeds. Artists of every stripes depend on merchandise sales at concerts and events for a large circumstance of their income/revenue, so this could atomic number 4 a gain ground-win situation for everyone — artists, fans, and, of course, Amazon. Particularly during epidemic times when fans aren't able to see their favorite artists in person and spend money on t-shirts and memorabilia, in-app purchases like this could be a great way for artists to augment their income.

As the app and service have continuing to evolve, I nonetheless choose Amazon Euphony as my preferred music streaming service and think it's among the best streaming music apps on Android. Not only is it gunning for the top two players in the field in Spotify and Orchard apple tree Euphony, it's fit-positioned to overtake them at some point.

What do you conceive?

Does the plus of artist merch in Amazon Euphony make you whatever less likely to manipulation the app, or do you think it's a cool secret perquisite? I'm genuinely prying! Army of the Righteou me know in the comments or complete on Chirrup @jeramyutgw.

—Jeramy

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